Thursday, November 28, 2019

The importance of encouraging children free essay sample

1.Raised garden bed in the outside area with compost, spades and seeds with watering cans 2.CD for the children with a selection of musical activities, such as movement and action songs, action rhymes and story cds with books available to read along with the CD. 3.Story sacks, to enable the child to re-enact in their own way with props a story. 4.musical instruments, including drums, shakers, tambourines, xylophones, boomwhakers, triangles and recorders, to enable the children to express themselves 5.Paper, pens, paint, scissors and different texture papers, materials and other scrap items. Boxes to junk model. 6.Large cardboard boxes and tubes, enabling the children to use them in imaginary play as anything they want them to be, such as a bus, a boat, a plane etc. 7.ribbons and scarfs to allow the children to dance to music using the ribbons and scarf to express themselves. 8.Using the ICT equipment to use computer programs and games. We will write a custom essay sample on The importance of encouraging children or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 9.Baking and cooking and preparing fruit snacks, such as biscuits or fruit kebabs 10.Circle spots to use as stepping stones and create stories along the way. 3.3Explain the importance of encouraging carers to support children and young peoples’ creative activities It is important for carers to support children and young people’s creative activities as it helps the child learn and develop in a different was from in the school setting. It is important that children are set boundaries, but are also free to explore and have unstructured time to be spontaneous and imaginative. If the carer has an interest in cooking, or gardening drawing or painting, encourage the child to join in the interest to encourage their creative thinking. It helps both carer and child to explore different opportunities and will help to build self confidence and self esteem. If the child sees that their parent/carer enjoys learning through an activity and is enjoying it, then they see it as a positive experience and it will help them to develop a positive attitude towards learning new things. 4.1Explain the importance of spending creative time with children and young people and the benefits that can result It is important to spend creative time with children as it shows a child how you can work together as a team. It also produces many chances to talk about the activity and open ended questions can be asked by the adult to engage the child further and to extend the activity. By the adult spending quality time with the child a bond is formed and the learning experience is enjoyed more by the child having an adult engaging in an activity with them. Children are also able to ask questions and will further their development.

Wednesday, November 27, 2019

Small Boat Cooling System Operation and Maintenance

Small Boat Cooling System Operation and Maintenance There are two common engine cooling schemes in small vessels. Raw water cooling circulates seawater through the engine block directly, while closed loop cooling utilizes a heat exchanger to isolate the engine coolant from seawater which carries the excess heat out of a vessel. Both systems have similar components and operation. The more complex of the two systems is actually two simple cooling loops in series. The concepts are easy to understand and so are the fixes to common problems. Raw Water or Open Cooling We will follow the path of the water from the sea into the intake which is fitted with a valve called a seacock to close the opening if a coolant line fails. These connections are large and will put several hundred gallons per minute into your hull if they fail. The cooling water passes through a strainer which should be checked each day. Emptying this little basket of garbage is very important since it will impede the flow to the engine which could cause damage. Expensive damage. Next the seawater travels through a hard piped line or sometimes flexible hose to the cold side of the engine cooling system. Any soft lines should be secured with double band clamps on each connection, they should be checked very often for failure or wear. On its journey through the engine the cool sea water absorbs heat by passing through small channels cast into the engine components. These channels give plenty of surface area where heat can be absorbed but they do have drawbacks like clogging and freezing in cold weather. As the seawater exits it passes though a thermostat which can be a automotive spring type device or a sensor connected to a automatic gate valve. If the water is below the ideal temperature threshold for the engine cooling water by passes the engine until heat removal is required. A cold running engine is bad for the machinery and the efficiency of an engine. The cooling water and exhaust gasses are combined in a wet exhaust system where they exit the vessel. If exhaust is aerial then cooling water passes through another seacock to exit the hull. Closed Loop Cooling This type of cooling is very similar to raw water cooling except in place of an engine theres a heat exchanger. Basically a tube within a tube that transfers heat without allowing liquids to mix. The coolant circulates on the engine side while raw seawater circulates on the heat exchanger side. Other than this important point all operations are similar. Pros and Cons of Open and Closed Systems Open Pros: simple and well known, no chemicals, if hard piped the only maintenance is cleaning the strainer. Cons: Prone to clogging with debris, pure water allowed to freeze in engine passages will crack the engine block, in some environments the inside of the system can become home to mussels and barnacles. Closed Pros: Much less time to bring a engine to a stable operating temperature, less temperature fluctuation increases fuel and power efficiency, winterizing tasks and cold damage are minimized, if a clog appears it will be in the heat exchanger side which can be easily serviced; a clog in an engine passage requires disassembly excess heat can be used for space heating. Cons: Marine coolant is expensive and many systems have a high capacity, potential to leak coolant into the surrounding water, additional anodes must be placed and monitored for signs of corrosion. Whats the Best Marine Cooling System? The answer depends on you location and operations. Fouling and clogs are the biggest issue for most operators and local knowledge works best for these situations. If you must choose one type of system over another and everything else seems equal, then take a look at the anti-fouling paint used in your area. If it is meant to aggressively prohibit growth of marine life, then you should consider a closed system to reduce the risk of damage. How to Flush Your Work Boat Cooling System While there are a couple thousand large ships in the global merchant fleet, there are perhaps a couple hundred thousand smaller work boats. Operators of these boats are often also owners and to keep costs down some go without professional maintenance services. If you choose this approach it will save money, although it does increase the risk of damage due to human error. Working carefully and understanding some of the underlying concepts of you equipment will assure the job is done correctly while still saving money. Many of us have entered this profession through the world of small boats. Those long days spent at the marina washing recreational boats for extra spending money turned into more complex jobs. Soon, those little electrical and plumbing jobs earned a few dollars, and hopefully a good reputation. Then one day, while crammed under the helm station of a ship, the thought crosses your mind; how did I get here? Formal education  is available for these jobs and many excellent schools will give you a comprehensive understanding of the systems of any size vessel.

Sunday, November 24, 2019

Gaining a Competitive Edge

Gaining a Competitive Edge Abstract Business organisations operate in a highly competitive environment. Therefore, it is critical for business organisations to adopt strategies that improve their competitiveness. Companies strive to meet the needs of its stakeholders to remain competitive. Employee empowerment is one of the strategies that companies use to improve their competitiveness.Advertising We will write a custom essay sample on Gaining a Competitive Edge specifically for you for only $16.05 $11/page Learn More Employee empowerment increases employee motivation, which ultimately increases the productivity of the employees. Companies use various pricing strategies to ensure customers appreciate their products. Companies should not adopt strategies haphazardly. Successful strategies should take into consideration the unique needs and operating environment of the business organisation. Gaining a Competitive Edge Businesses exist for the sole purpose of satisfying the needs of thei r customers. Price and quality of a company’s products are the major factors that determine their competitiveness. Therefore, it is vital for businesses to harness the skills and abilities of its employees to ensure that they provide high quality services. In addition, companies should price their products favourably. There is a close relation between employee productivity and motivation. Highly motivated employees are more likely to have high productivity. Therefore, companies give special emphasis to the motivation of their employees. Organisations may use several means to motivate their employees. Employee empowerment is one the most common strategies that companies employ to motivate their employees. In addition, companies use various pricing strategies to improve their competitiveness. An efficient pricing strategy should not necessarily imply that organisations should offer low prices for their products. In some instances, offering low prices may reduce the competitiven ess of an organisation. Several successful companies use employee productivity and efficient pricing strategy to gain a competitive edge over their rivals. Business decisions form the foundation of various strategies that companies use to improve their efficiency. The decisions ultimately influence the competitiveness and profitability of the company. Therefore, it is critical for an organisation to have proper decision-making mechanisms. Progressive business leaders use employee empowerment, which incorporates subordinates of the organisation in decision-making. Empowerment increases the autonomy and discretion of employees in decision-making, and use of company resources that facilitate implementation of the decisions.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Sharing decision-making responsibilities within all levels of an organisation increases employees’ sense of ownership. In addition, empowerment increases the responsibility that employees have towards the outcome of company activities (Gitman McDaniel, 2008). Empowerment is a constituent of positive management, which is an optimistic psychological and leadership principle (Walters, 2010). Google’s market dominance is partially due to the company’s employee empowerment strategy. The company removed managerial hierarchies, which increased the freedom of its employees. Freedom increases the innovativeness of employees, which is critical competitive factor in the software development industry. Innovativeness increases Google’s competitiveness. Empowerment enables Google employees to take part in decision-making processes. In addition, removal of management hierarchies facilitated a faster decision making process. Companies launch new products from time to time. It is critical for a company to have an efficient pricing strategy to ensure that customers appreciate the pro ducts. This would facilitate market dominance of the product. There are four stages in the product life cycle. These include introduction, growth, maturity, and decline. Introduction is one of the most important stages in the product life cycle. Penetration pricing is one of the most common pricing strategies that companies employ in launching new products. Penetration pricing is a strategy where companies launch products with an initial entry price that is lower than the prevailing price of rival products. Low price of products provides the necessary incentive for customers to switch to the new products. Market penetration strategy reduces the short-term revenue and profitability of a company. However, in the long term, the companies reap huge financial rewards as they seize a huge market share (Havaldar, 2005). The huge financial rewards during the maturity stage of the product life cycle warrant the low price of the product during the introduction phase of the product life cycle (Kotler et al, 2010). Samsung uses penetration pricing to ensure gradual acceptance of the company’s products by customers. Efficient use of penetration pricing is one of the main factors that makes Samsung be the largest manufacturer of flat screen televisions. In addition, penetration marketing has facilitated the success of the Galaxy smartphone. On the other hand, Apple, Samsung’s main rival in manufacture of smartphones, does not use penetration pricing. Apple targets the acceptance of its products in key markets (Kapferer, 2012).Advertising We will write a custom essay sample on Gaining a Competitive Edge specifically for you for only $16.05 $11/page Learn More Companies use various strategies to gain a competitive edge over their rivals. Companies ensure that their employees are highly productive and consumers appreciate their products. Employee empowerment is one of the strategies that companies adopt to increase employee productivity. On the other hand, companies use penetrative pricing to ensure customers appreciate the company’s products. However, use these strategies does not guarantee the eventual success of the company. Companies should consider their unique needs and operating environment before adopting the strategies. References Gitman, L.J. McDaniel, C. (2008). The future of business: The essentials. Belmont, CA: Cengage Learning. Havaldar, K.K. (2005). Industrial marketing: Text and cases. New Delhi: Tata McGraw-Hill Education. Kapferer, J. (2012). The new strategic brand management: Advanced insights and strategic thinking. London: Kogan Page Publishers. Kotler, P., Lee, N., Farris, P.W., Bendle, N.T., Pfeifer, P.E., Reibstein, D.J., †¦ Reece, M. (2010). Upper Saddle River, NJ: FT Press Delivers. Walters, J. H. (2010). Positive management: Increasing employee productivity. New York: Business Expert Press.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More

Saturday, November 23, 2019

Travel Writing 101

Travel Writing 101 A lot of freelance writers dream of breaking into travel journalism. Who doesn’t want to see the world and get paid for the privilege? Most of us fall into one of two camps. We either think travel journalism is easy and anyone can do it, or we think it’s an impossible dream. The truth lies somewhere in the middle. In addition to numerous specialist travel magazines and websites worldwide, the vast majority of which use freelancers to provide content, most national newspapers and lifestyle publications also have travel sections. All told, this is a lot of markets you could be writing for. Think of an angle, with one eye on current trends, obviously based around a specific destination (the more off the beaten track the better – there are only so many articles about Paris or New York City a publication needs) and pitch away until you get a commission. Bear in mind editors will generally be more receptive to fully-formed ideas that adhere to their contributor’s guidelines and fit their existing format. Then, you can start planning. Write up a detailed itinerary listing everything from how you plan to get there and where you are going to stay, to activities and airport transfers. Always check local events listings and try to maximize your time Now the hard work begins. Use your newly-acquired commission as leverage to approach tour operators, airlines, car hire companies, hotels, local amenities, businesses and tourist attractions which could theoretically slot into your schedule. Explain that you would be happy to namecheck them in your article in exchange for a free ticket, a room for a night, or even a meal, depending on what service the business provides. Be warned, the potential provider will likely want to see details of the publication you are writing for (circulation, readership, demographic, etc.), proof of commission (a short-headed letter from a commissioning editor will suffice) and will need you to explain how their service or product will be integrated into your feature. In short, they will want to know if working with you will be worth their investment. This step requires a lot of legwork, but in a perfect world, you should be able to subsidize your trip, if not pay for the whole thing. Unless you are a staf fer, in the current climate very few publications are prepared to pay contributor’s expenses, but it never hurts to ask. In the digital age, most freelance travel writers have a large social media presence and a blog. Some also have YouTube channels. Maintaining a blog and building a following takes time. But the old adage ‘Sell it and they will come’ bears fruit. If you provide a worthwhile product and promote it well, readers will find you. How do you provide a worthwhile product? Make your posts valuable, practical, and ensure each has a jewel, some hidden or little-known fact or nugget of knowledge. Aim to fill a niche, such as traveling on a budget or being a solo traveler. Remember, your blog is your showcase. When it has gained some traction, arm yourself with the vital stats such as your total followers and site hits (screenshots are more impressive) and go about the subsequent steps as you would if you’d won a commission from a national publication. There are a few free platforms you can use for blogging. I recommend WordPress or Wix. https://wordpress.com https://www.wix.com/ Alternatively, try contacting various agencies such as international tourist boards and other official bodies. Introduce yourself and ask about any promotional press trips. This is something countries do to boost international tourism. Then you can pitch editors according to what’s available. Play your cards right, and you could be writing your next assignment from a beach hut in Madagascar.

Thursday, November 21, 2019

The Life and Work of Countess Markievicz Research Paper

The Life and Work of Countess Markievicz - Research Paper Example Her family was evidently well-connected in the country; in 1887 she was presented at the court of Queen Victoria, where she was called â€Å"the new Irish beauty.† In her teenage years, Constance enjoyed her place among the Anglo-Irish aristocracy and was regarded as a fine horsewoman and an excellent shot (Riordan). She was extremely passionate about art and studied at the Slade School in London, and later at the Julian School in Paris. It was here where she met and fell in love with her soon-to-be husband, the Polish Count Casimir Dunin-Markievicz. He too was from a wealthy family who owned extensive estates in Ukraine. Her career as an artist developed and in 1903 she moved to Dublin and set up as a landscape artist. At this time, Dublin was a thriving city and home to many artists, actors, and writers. Four years later, she helped to set up the United Arts Club, which sought to bring together all artists in the city (Riordan). There are two important factors which propelled Constance into political action. Firstly, the influence of the Irish poet William Butler, who, on his many visits to her parents home Lissadell, told Constance tales of Irish mythology, folklore, and his political ideas. Historians have recognized his influence on the Countess. Secondly, in her rented cottage at Dublin, whilst working as an artist, Constance found copies of the Peasant and Sinn Fein, revolutionary publications which enlightened her in the Republican cause. She felt â€Å"stirred to action† and instantly became devoted to the cause (Riordan). In 1907, Constance joined the group Inghinidhe na hÉireann, the Daughters of Ireland. This group had been formed in 1900 by a small group of women in Dublin. The group was a response to women's exclusion from other militant Nationalist organizations and at its heart was the commitment to free Ireland from British rule.  

Law for business Essay Example | Topics and Well Written Essays - 2000 words - 2

Law for business - Essay Example Sharma for injury of her son. In business transactions there are certain terms and conditions which are eithor clearly mentioned at the time of making the contract or these might be implied be the law. When these conditions are express and are not otherwise contradictory to the legal provisions enacted in the country, these conditions are legal and are liable to be upheld by the court of law. However, these conditions are not express in the contract. Here a question raises that if there is no expressly defined contract between the buyer and the seller, then how a buyer can protect his rights? This gap is filled by some implied conditions in form of implied warranties and guarentees in any sale of goods. These implied terms are important because it is not always possible to enter into a written contract everytime, when thre is a sale. warranty of fitness for a particular purpos is one of these warranties. As per Section 14 (2) of Sales of Goods Act 19791, (Sales of Goods Act, 1979) the seller sells goods in the course of a business, there is an implied term that the goods supplied under the contract are of satisfactory quality and for the purpose of its usage. Section (2) (b) speaks of the satisfactory quality of goods including their state and condition including its appearance and finishing, safety, freedom from defects and durability etc. However, there is no requirement for satisfactory quality if attention of the buyer is drawn before finalizing of contract or if buyer examines the goods for defects beforehand/prior to making contract. As per Section 2 of Consumer Protection Act 19872, (Consumer Protection Act, 1987) if damage is caused, wholly or partly, by defect in the product, the producer of the product and the person who imported or supplied the product shall be liable for damage. Similarly, as per judgment in (KG

Wednesday, November 20, 2019

Immigration, civil rights, terrorism Thesis Example | Topics and Well Written Essays - 250 words

Immigration, civil rights, terrorism - Thesis Example ally occurs through illegal crossing of border, immigration on false visas from other countries, overstaying after expiry of Visa or Border Crossing Card, drug smuggling and identity theft. USA has been critical about its immigration policy since beginning, however, the efforts became quite strong and serious with the World Trade Centre attack by Alkhaida on 11th September, 2001. In 1990 the US Congress appointed the Commission on Immigration Reform for reviewing its national policies and laws and to suggest necessary changes. In 2001, USA modified its immigration law for enhancing the ability of federal authorities to prevent foreign terrorists from entering USA and to detain foreign terrorist suspects (Charles Doyle, 2001). This led to a conflict of personal freedom and dignity enjoyed by the immigrants in USA. The person’s freedom may be severely affected by over interference of the Police as in case of Lawrence v Texas (2003). However, the social security of the nation is highly important and law on immigration has to be very transparent and efficient for controlling the element of terrorism and hence affirmative action on controlling terrorism is highly essential in USA but at the same time all possible efforts must be taken to protect the civil rights, promote racial harmony and avoid the undue interference in personal freedom of foreign nationals living inside the

Tuesday, November 19, 2019

Which Are The Effects Of Political Marketing In The Parliamentary Essay

Which Are The Effects Of Political Marketing In The Parliamentary Elections Of 2004 In Greece - Essay Example Opinion polls for the last year have given the right-of-center opposition New Democracy party (ND) a commanding lead, while Costas Simitis, the reformist prime minister and PASOK leader who steered Greece into the euro zone, has lost ground to Costas Karamanlis, his younger conservative rival. True, the ND party came out ahead of PASOK, winning mayoral races in Athens and Thessaloniki, Greece's two biggest cities. Furthermore, the conservatives exploited farmers' dissatisfaction with declining European Union subsidies to win thirty out of fifty-two provincial governor's posts. But PASOK held on to the high-profile post of Attica governor--won comfortably by Fofi Gennimata, a rising star and one of only a handful of women in the party's upper echelons. Overall, barely two percentage points separated the two big parties. While ND is still the favorite to win the next general election--not due until spring 2004 but likely to be held earlier--PASOK has shown remarkable powers of resilience. A feel-good factor is certainly at work, with Greece's economy projected to expand this year by 3.8 percent, more than twice the EU average, and by 4.1 percent in 2003. Growth is being driven by high levels of public and private investment, backed by a five-year, $24.6-billion package of EU structural aid. A massive program of infrastructure improvements is aimed at giving the Greek capital world-class sports facilities and a modern transportation system in time for the 2004 Olympic Games. While unemployment is the second highest in the euro zone, this year it has declined to single digits (just less than 10 percent) for the first time since the mid-1990s. PASOK has expanded job creation programs targeting women and young people and has launched tax cuts for lower income workers. But they face criticism for postponing urgently needed pension system reforms and for failing to cut corporation taxes--among the highest in the euro zone at 35 percent--to boost inward investment. Foreign direct investment, averaging only around $1 billion yearly, is much lower than in the Central European countries that will join the EU in 2004. "When the EU funds start to decline after 2006, Greece will need a sharp increase in foreign investment to maintain reasonable rates of growth," says George Alogoskoufis, ND's spokesman on the economy. The Simitis government has earned praise from the US for arresting eighteen alleged members of the November 17 (N17) terrorist organization over the summer. Since its emergence in 1975, the left-wing group had claimed responsibility for more than twenty assassinations, including US diplomats and servicemen and, most recently, Stephen Saunders the UK defense attach in Athens, as well as dozens of bomb and rocket attacks. The arrests came after two years of close cooperation between Greek police and Scotland Yard over the Saunders killing. Trials are due to start early next year and are likely to last for months. The apparent dismantling of N17, together with plans to work closely with the US on security for the Athens Olympics, has brought a significant improvement in relations with Washington. In response to concerns that other members of the group were still at large, Simitis said: "We will deal thoroughly with the terrorism problem. There may be some pieces of N17 left, but we intend to expose them." This month EU leaders are due to approve the accession of Cyprus--even if it is still divided into separate Greek and Turkish Cypriot sectors--at their Copenhagen summit along with another nine enlargement candidates. Accession for the island will mark a milestone in Greek

Monday, November 18, 2019

Tata Motors Company Analysis Essay Example | Topics and Well Written Essays - 750 words

Tata Motors Company Analysis - Essay Example The competitive advantage of the firm includes the implementation of a world class CRM solution, and dealer management (DMS) used across 2,500 numbers of channel partners. Additionally, the supplier self-service initiatives along with the design collaboration solutions have been expanded to additional number of 550 vendors in the year 2011. At the organizational level the company has successfully implemented the third party logistics. The logistics has been immensely successful in bringing down transportation costs and time and efficiency of delivery of consignments. The control over the company’s inventories has also been greatly enhanced. It has reduced fuel costs and the related emissions. The critical and most important aspect of the company’s green supply chain has been to attain transportation disclosures from all its vendors on hazardous material components in each of the parts that they supply. It is essential that the amounts of heavy materials present needs to the disclosed and are procured only when they meet the material criteria strictly (Tata Motors, 2011, p.21). In the year 2011, the contract workforce was engaged totaled a number of 35.53 million man hours in its plants. Tata Motors prohibits the deployment of forced and child labor in all its sites and its security personnel are thoroughly trained towards maintaining strict vigil on the under aged workers entering into the company premises. Under the initiative of the supplier’s performance enhancement policy, the company conducted regular vendor council meetings for creating a system which evaluates and enhances suppliers’ performance. Tata Motors went into a strategic alliance with the Fiat Group in order to assess the feasibility of cooperation in the market for commercial vehicles. A number of developments were realized in the domain of engineering, sourcing, marketing and distribution of components and aggregates (Tata Motors-a, 2007). The company continues to s trengthen its corporate governance practices with the implementation of specific practices and methods. The (TBEM) or the Tata Business Excellence Model drives excellent business performance and track the progress of the company along its long term strategic objectives. The Board of Directors and also its committee provides guidance of leadership to the company’s management team and subsequently directs, controls and supervises the performance of the company at large (Tata Motors, 2011, p.16). Strategies recommended It is recommended that the company tries to expand its international businesses. The recent financial meltdown across the globe has recovered to a substantial extent and has provided with various business opportunities for the company. The company has successfully enhanced and improved its technology standards and practices which has brought it close to international standards. With the company increasing and raising its level to the world class automotive manufac turers, the prospects for increasing revenues outside India is also large. Presently the company’s international or foreign business accounts for 18.4% of the company’s revenues and it still has capacity to increase the same through its foreign operations. It is recommended that the company must try to double or treble its international operations in the recent

Sunday, November 17, 2019

Quality of Life Essay Example for Free

Quality of Life Essay Twenty first century is witnessing a world that has become an increasingly diverse and complex place. Changing global trends are causing a paradigm transformation of social and cultural systems. Western societies are experiencing an accelerated aging and people in general have evolved a misconception about today’s elderly. They are perceived as being sick, isolated, self-centred and a burden on society, which is totally false. There is a need to develop social cohesion between generations and within the older generation to understand the matter in correct perspective. An effort has been made in this paper to focus on this key issue and highlight the importance of inter and intragenerational relationships to quality of life to older people. The present demographic profile of the United Kingdom reflects a number of consistent and marked trends. People are living increasingly longer, the birth rate is showing a steady decline and the mean age is increasing steadily. By 2031, the over 80s population is predicted to double to 5 million, according to the Office of National Statistics. If the health of the elderly population follows current trends that will mean people spend more of their lives fighting various illnesses. Since 1981, the amount of time women can expect to live in poor health has increased by 15%. For men, the length of poor health rose by 34% (Triggle, 2004). Besides health, older people face the mobility problems, poor transport and lack of finance. Car usage declines with age and varies by sex. 77 per cent of men and 64 per cent of women aged 65-74 in 2001 in Great Britain had access to automobiles (National Statistics, 2006). Today, we can observe a significant change in family structures. The realignment of family ethos has caused varying degrees of separation between the young and old members of families and affected familial relationships negatively. As people age and their working lives end, they may have more free time available to spend in a social circle. Barriers of older life further enhance the necessity to promote inter and intragenerational relationships. This paper scrutinizes the various dimensions of quality of life at old age. It overviews the factors affecting quality of life and highlight the significance of relationships at old age. Components of Quality of Life  Quality of life is a wide ranging term. The Department for Work and Pensions of UK (2006) identifies five domains as the most relevant to assessing progress in older people’s quality of life: 1) Independence within inclusive communities. 2) Healthy, active living. 3) Fairness in work and later life. 4) Material well-being. 5) Support and care. Independence within inclusive communities necessitates to address issues like exercising independence, exercising choices that give them control over key aspects of their lives, and participation in local community through inter and intragenerational relationships. Health and active living deals with problems like access to healthcare proportionate to older peoples needs. Fairness in work and later life encompasses factors like job opportunities, involvement in decisions that affect their lives, and no age discrimination in access to goods, services and employment. Material wellbeing includes sustaining key elements of their previous lifestyle, and using their resources to best effect. Support and care encompasses the supply of care and support, availability of support in a variety of forms to meet diverse needs, affordable care, and protection to older people from abuse. Factors Affecting Quality of Life of Older People Good quality of life in old age is a realistic ambition for all. Early old age, sometimes called the Third Age, between 55 and 75 years old, is the phase of life between leaving the labour market and the onset of physical dependency. There are a number of factors that affect quality of life at this age. A research study carried out by Dr Blane (2003) concluded that quality of life for the affluent-healthy is higher than for the deprived-sick. Having control over when and when not to work has a significant bearing on quality of life. Then the quality and density of a persons social network was more important than the number of people in the network. Importance of Intergenerational and Intragenerational Relationships to Quality of Life The term generation has a numerous contemporary meanings, incorporating biological, familial and social factors (Back, 1987). An intergenerational perspective (between and across generations) highlights the reciprocal obligations, rights and influences between different generations. An intragenerational perspective identifies similar age groups and the succession of individuals who are distinguished by the bounds of a society and set apart by time and common experience (Fredriksen, 1993). Historically, within the UK, there had been a strong tradition of the young learning from the old in their role as respected elders or through structures such as apprenticeship schemes and trade guilds (Hatton, 2002). Significance of intergenerational relationships is evident from a survey which reports that to the elderly, welfare of children and grandchildren is twice as more important than their own health and money (Roy, 1999). Older parents have always been providing financial support in the forms of donations, gifts and regular monetary contributions to their children. They are also important sources of instrumental support (shopping, cleaning, home maintenance, childcare) and emotional support (advice, validation) for their children (Bengtson, Rosenthal Burton, 1990). Many elderly people continue to provide support for adult children and the provision of a home for one’s children can extend well beyond middle age (Evandrou, Falkingham, Rake Scott, 2001). Living arrangements are a key dimension of quality of life and well-being in old age. Older people living alone are more likely to enter an institution than those living with other people (Breeze, Slogett Fletcher, 1999). Involvement of older persons in local communities contributes to their quality of life, as well as to the functioning of the community. The relationship between different groups of older persons is therefore very crucial in maintaining the quality of life (UN-Economic and Social Council, 2002). Altered patterns of mortality and fertility have made intergenerational structures in the family more â€Å"top heavy† and vertically extended. While horizontal, intragenerational ties are shrinking, vertical ties across generations are more complex and durable than ever before in history (UN-Department of Economic and Social Affairs, 2005). Importance of social groups and networks in later part of life is quite evident from a research study carried out in Scotland (Philip, Gilbert, Mauthner and Phimister, 2003). The participant observations and questionnaires have provided useful insights into the levels and types of participation in social groups among older people in the study area. The report finds that there is high level of participation and involvement in social groups amongst older people (aged over 60). As a whole, respondents attended 68 wide-ranging types of groups including civic participation (e. g. local government), voluntary activities (e. g. Red Cross; Meals on Wheels), friendship, social, leisure, religious, cultural, heritage and special interest groups. Those aged in their seventies and early eighties were the most likely to be involved in social activities Another study summarises that older people preferred the company of others, had a higher level of contact with friends and lower levels of psychological problems (McKee, 2002). In 2002 around three in ten men aged 80 and over and nearly one in five women in England said they owned a mobile phone. Use of mobile phones and the Internet helps older people to remain independent by making it easier for them to communicate with their family and friends or to access public and commercial services (National Statistics, 2006). Conclusion Society in the UK is changing. More people are living longer in greater prosperity. In the next decade, the numbers over 50, over 65 and over 80 will all increase to levels never seen before. We need a coherent strategy to manage that demographic change. Elaborate and diligent plans are required to enable older persons to continue to participate fully in all aspects of life. For a better quality of life, we need to promote the development of a society for all ages through the strengthening of intergenerational and intragenerational solidarity. Young generations have responsibilities and a special role in building a society for all ages. Older generations have equal role to play.

Friday, November 15, 2019

Sophiatown in the 1950s

Sophiatown in the 1950s Sophiatown is a suburb in Johannesburg, South Africa. It is located on a Johannesburg ridge called Melville Koppies. Sophiatown is an example of how apartheid was bad for the native inhabitants and that it had to go. Before apartheid Sophiatown was established for Europeans, but as the city Johannesburg developed and a sewage dump nearby, the Europeans left and the land was then rented by the native people. The natives were allowed to settle in Sophiatown because it was near the sewage dump and the Europeans in the city didnt want the miners to settle within the city limits. Sophiatown shows how South Africa developed under apartheid. The apartheid caused multiracial communities in Sophiatown that developed to become multicultural. Sophiatown was the only place the people could rent themselves in Johannesburg that was not owned by the government. Apartheid was the ruling of Europeans in South Africa over the natives during 1948-1994. The Europeans found that South Africa had rich res ources, especially gold, for mining and that they could use the labor of the natives to get it. They developed a government system, Nationalist Party, which kept the natives down to maintain the European authority which was known as Afrikaners. The population of South Africa migrated to the sites the Europeans were building to mine the resources but they were required to abide by discriminatory laws made by the Europeans. Sophiatown developed as Johannesburg did and helped to end apartheid. Sophiatown was originally a farm outside of Johannesburg bought by Hermann Tobiansky. Tobiansky named the suburb after his wife Sophia, and the suburb was only for Europeans. However, when a sewage dump was built nearby the Europeans didnt want to settle there and the owner allowed natives and other nationalities to settle there. During the beginning of the first world war natives moved to cities for the jobs in mining and factory work. During and after the first world war the Johannesburg City Council (JCC) passed slum clearance programs, which removed natives from the inner parts of Johannesburg. These people had nowhere to go so they moved to Sophiatown (SA History). Because of the multiracial communities, the music culture of Sophiatown continued to develop in spite of the apartheid rule. During the 1920s the slums of Johannesburg were packed with hundreds of people that set up clubs like the Marabi where most of the indigenous jazz of South Africa developed. The specific styles in Johannesburg were known as Tsaba-Tsaba which was a working class form of dance music. However, during the 1930s when the JCC was clearing out the slums, people had to move to Sophiatown where shebeens and dance-parties were still held, but the South African Jazz was influenced by the American Jazz on the radio stations in the shanty town. Because of the American influence groups in Sophiatown would play American swing instead of the old Jazz from Johannesburg. The old Jazz came back and was combined with the new American swing to create Kwela which was basically penny whistling. The kwela culture in Sophiatown also developed different dance forms, one of which was pha ta-phata or touch touch. The kwela culture was part of the shady part of Sophiatown, people would gamble. Since the people were raided by the police, people would set up look outs and when the police were nearby the people would put up all evidence and they would play kwela as an excuse for a gathering. During the 1950s kwela culture had piano and saxophone added to the instrumentation and it became Majuba. The name was eventually changed to Mbaqanga (SA History). The culture of Sophiatown was greatly influenced by the theatres Odin and Balanskys. The Balanskys theatre played many movies from the United States. The gangs of Sophiatown patterned their behavior after the gangsters in the movies they saw. The Tsotsis gang based their dress patterns and language after Street with No Name, they dressed in trench coats like in the movies and they used slang like Remember guys, Im de brains of dis outfit!(SA history). Other gangs in Sophiatown were named after famous foreign parties like the Nazis and foreign gangsters like the American Vultures (Sophiatown) The day to day living of Sophiatown was difficult and was based on any way that they could survive. Because the people were forced out of the city to Sophiatown, the people lived in close quarters and poor living conditions. In Sophiatown the natives were not required by the government to acquire a permit. The black land owners had to pay huge mortgage so they allowed others to settle in their backyards. The population grew exponentially because of this and people had to become tenants and subtenants on other peoples backyards. Since they were usually poor, the people who migrated to Sophiatown had to build houses out of metal sheets and excess materials. Since all the adult males were working in the mines, the adolescents were unsupervised and could do whatever they wanted to do and joined gangs as well as common theft and murder. The women in Sophiatown had to find work as prostitutes or they worked as alcohol queens in shebeens. Shebeens were similar to speak-easies in the United States, they were places that people could drink alcohol and talk about local problems. Shebeens were usually held in the queens homes with bands playing for entertainment. Shebeens were risky business since police could raid and arrest anyone within the Shebeens and the methods for brewing alcohol were dangerous at the time. However, Shebeens werent all bad they were places were politicians met and discussed ideas to people, and they werent all dirty dark rooms but were sometimes clean respectable places with imported furniture (Hannerz). The most important event in Sophiatown was the removal and destruction of Sophiatown. The head of the South African government was the Nationalist Party which controlled the JCC. Because the Nationalist Party was part of the apartheid, it passed laws to suppress the natives in Sophiatown and they rationalized this because Johannesburg was growing and the black neighborhoods were getting too close to the white suburbs. The removal of the residents of Sophiatown was organized by the Native Resettlement Board, which was a more localized part of the NP. The people were moved to Soweto where the NP established a housing system from a census about the population within the shanty town, but they didnt know about the housing that was being provided which was generally better than the current living quarters of the average person in Sophiatown. The people refused to leave and the slogan of the people was ons dak nieà ¢Ã¢â€š ¬Ã‚ ¦.ons phola hierso which meant we are not moving We are staying (SA history). The people rebelled and used guns and explosives to keep the government officials from forcing them out, but the government eventually won and forced thousands to move to the meadowlands of Soweto. The destruction of Sophiatown continued from 1955-1960 during which the people were forced to move and their homes were bulldozed. The removals in Sophiatown brought peoples attention to the apartheids unjust rule, because it was the only place the government didnt strictly regulate. After the removals political leaders made speeches specifically naming the incident to inspire people to rise against the apartheid rule. One of the people who made such speeches about Sophiatown was Nelson Mandela. As well as the revolts in Sophiatown, people in Soweto were revolting because they lost everything they owned when they moved and the land owners lost all sources of income (SA History). Sophiatown was a suburb in Johannesburg during the rule of apartheid in South Africa. Sophiatown was the only place in Johannesburg that the government didnt own and exert its discriminatory rules over during the apartheid. However, after Johannesburg grew closer to Sophiatown the government decided to destroy it and relocate the entire population to Soweto. The results of the destruction of Sophiatown were revolts that occurred both in Johannesburg and is Soweto where the people were relocated to. The destruction of Sophiatown helped cause the end of apartheid and developed a specific culture of its own.

Thursday, November 14, 2019

Physics of Electric Guitars :: physics music guitar

Electric guitars play a very important role in today's music. Without it, we would be stuck with the acoustic guitar, which has limited volume, and a narrow range of sounds it can produce. Understanding just exactly how the electric guitar works isn't as intuitive as with the acoustic. With this website, I attempt to brighten the knowledge people have on the physics behind the electric guitar, since one cannot appreciate something, truly, until he knows how it works. The Acoustic guitar, originating from Spain, has been around since the 1500s. It wasn't till the 1920's with the advent of swing and big band music that musicians needed louder instruments. The acoustic guitar, even with steel strings, was simply too quiet. At this time, Los Angeles musicians, George Beauchamp and John Dopyera started working on figuring out how to make the acoustic guitar louder. After a few failures, Dopyera came up with the idea to put aluminum disks onto the body of the acoustic guitar. These disks would then resonate and increase the volume about 3 to 5 times. In 1927, the two founded the National String Instrument Co., which patented this resonator design. Due to internal problems, Dopyera fired Beauchamp in 1930 and then eventually even sold the company, patenting the resonator with his brother under a new company named "Dobro". Beauchamp, a bit unhappy about being fired, set out to figure out a different way to increase the volume of the guitar. Even before, as early as 1925, he had been experimenting with phonograph needles and produced a single string electric guitar that would "pick up" the vibration in the string and turn it into sound. He then started experimenting with ways to pick-up the vibration of all 6 strings, each string seperately. After months of experimentation he and Paul Barth developed a working pick-up made of 2 horse-shoe magnets and 6 coils of wire with electric current running through them. With this new pick-up, Beauchamp had Harry Watson carve a body for his first electric guitar. They called this the "Frying Pan" due to its similar shape. This was the first guitar fitted with an electric pick-up. Around the same time, Llyod Loar, acoustical engineer for Gibson, had started marketing a new Spanish style acoustic electric guitar. Loar, famous for the mandolin, headed the subdivision of Gibson responsible for producing these guitars, named Vivi-Tone. This guitar actually failed, but had left the idea that acoustic guitars with electric pickups were the way to go for Gibson.

Wednesday, November 13, 2019

Revealing Okonkwos Character Through Proverbs Essay -- essays researc

In Chinua Achebe’s Things Fall Apart, Ibo proverbs reveal Okonkwo’s character, especially his ambition, self-reliance, and respect for elders.   Ã‚  Ã‚  Ã‚  Ã‚  Throughout the village of Umuofia, a belief the villagers have, is the belief in the earth, sun and rain gods. The villager’s religious values are very sacred. If one does not abide by a ritual such as bringing a little kota to an elder or friend, one does not respect. Other beliefs such as whistling at night, and creating violence in the village’s annual week of peace are meant to be a bad omen. The one who is at fault is believed to be cursed.   Ã‚  Ã‚  Ã‚  Ã‚  During one harvest, Okonkwo has had a shortage of yam seedlings, so he looks to Nwakibie and older man of the village. Nwakibie says to Okonkwo the proverb,† Eneke the bird says that since men have learned to shoot without missing, he has learned to fly without perching.†(Achebe 22) Nwakibie was reluctant to give his seeds away before because the borrower would plant the seeds and watch them rot away. The moral of the proverb is that one must learn to adapt to its environment. Okonkwo is a man of honor, and stands for a model of a hard worker, so Nwakibie has no problem lending Okonkwo 800 yam seedlings. Okonkwo has to learn from the planting season, because the weather is the worst ever for raising crops. Okonkwo must learn to adapt and protect his crop. He must make rings of thick sisal leaves to place around the yams. Okonkwo shows...

Tuesday, November 12, 2019

The interesting topic

The purpose of this unit is to carry out a practical investigation of a topic chosen from a set of options supplied by OCR. In the course of the investigation, there will be an opportunity to look in depth at an aspect of computing that goes beyond the subject matter outlined in A451. The tasks will require a significant element of practical activity, which must be evidenced in the report and which will form a major element of the assessment. The topics will enable practical investigation and some supplementary research to be carried out in a variety of ways.These will include, but are not restricted to: practical investigations with hardware or software practical investigations with online resources Supplementary research may be required and resources may include: web-based enquiry contact with IT professionals research using computer industry pu blications OCR 2010 A452 jani3/jun15 3 Candidates should complete all tasks. Validating web forms Many web sites collect information from people using forms. These forms can be put together using HTML form objects. The data entered is normally sent back to the web server where it is processed by database software.It is always a good idea if the data entered into a computer system is validated in order to reduce the number of errors that occur. A lot of this validation can be carried out at the client end of the process. In other words, processing can be carried out by the browser. There are various ways in which this can be done. A common way is to write scripts that intercept the input data and check it before it is submitted to the server. There are various scripting languages that can be used to write the necessary validation routines. A popular example is JavaScript. Most browsers are able to interpret JavaScript.JavaScript, Just like other elements of a web page, is best written using a plain text editor such as Notepad. Scripts can be embedded in a web page or saved separately as JavaScript files, using the exte nsion Is. The web page can access these scripts when needed. Here is the starting point for a form that collects information about exam entries. File Edit View History Bookmarks Tools Help http://examentry. net Exam entry Exam Entry Form Name Subject Submit Fig. 1 It contains two text boxes. When the Submit button is clicked, a script checks that both boxes have been filled in.Here is the HTML code that lies behind the form and the JavaScript code that does the validation. function validateForm() { var result = true; if (document. ExamEntry. name. value=†) { msg+n'ou must enter your name â€Å"; document. ExamEntry. name. focus(); document. getElementByld(‘name'). style. color=†red†; result = false; if (document. ExamEntry. subJect. value=†) { msg+n'ou must enter the subject â€Å"; document. ExamEntry. subJect. focus(); document. getElementByld(‘subJect'). style. color=†red†; result = false; return result; alert(msg) In order to wor k, the page needs to have access to a second HTML file called uccess. tml. Its purpose is to test the code. It Just needs four lines: Success message You entered all the data required Your assignment Describe how this HTML code produces the form displayed in the browser (Fig. 1). 2. Describe how the JavaScript function performs the validation check. 3. Describe how the HTML calls the validation routine. 4. Add another text field to the form to take the user's examination number. Extend the Javascript code to validate this field to make sure that it is not left blank. Extend the Javascript code to make sure that the user's examination number is xactly 4 digits.Produce evidence to show that you have planned, written and tested your code. 5. Add a set of radio buttons to the form to accept a level of entry such as GCSE, AS or A2. Write a function that displays the level of entry to the user in an alert box so that the level can be confirmed or rejected. Produce evidence to show that yo u have planned, written and tested your code. 6. Produce an evaluation of your solutions. 7. Write a conclusion about the effectiveness of JavaScript validation routines to reduce the number of errors that are made in data input. BLANK PAGE Copyright Information OCR is committed to seeking permission to reproduce all third-party content that it uses in its assessment materials.

Sunday, November 10, 2019

Introduction to Environmental Science Essay

Be able to define an environmental factor. There are two types (condition and resource). What is the difference between a condition and a resource? Be able to categorize particular environmental factors as conditions OR resources (for example, temperature is a condition and not a resource). Be able to rank from smallest to largest: ecosystem, landscape, biome, biosphere Be able to rank from smallest to largest (in terms of numbers and diversity of life): species, population, biota and biosphere. Also, what is the difference between a population of a species and a species overall? Make sure you can explain the Law of Limiting Factors. What is the difference between the optimum conditions, the zones of tolerance and the zones of stress? Can life exist outside of the zones of tolerance? Outside of the zones of stress? Be able to list the primary atoms in organic compounds. What is the difference between a producer and a consumer? Be able to classify life as one or the other. Make sure you know the products and reactants for photosynthesis and cellular respiration. In each of the following cycles, be able to identify the primary source for each atom (atmosphere, lithosphere, biosphere): Carbon cycle, Nitrogen cycle, Phosphorous cycle. Be able to categorize an environmental resistance factor as population density-dependent or density-independent. Some examples may include food availability, water availability, disease, temperature, wind and available space/shelter. What are biotic potential and environmental resistance, and how are they related? Be able to define critical number (what this means for a species survival), threatened and endangered. Make sure you can list characteristics of a K-strategist versus an r-strategist. Is an elephant a K- or r-strategist? What about a fly? Be able to describe, and identify, the following community interactions: predation, competition, mutualism, commensalism, amensalism. What is an adaptation? Be able to identify common types of adaptations of organisms (camouflage, prickles on cactus, ability to store water in the desert, hibernation in cold climates, long necks to reach food, etc. see table in your Power Point and textbook). See more: introduction paragraph example How does the process of selective pressure influence the processes of evolution and speciation? What IS the process of speciation? What is time frame for evolution and/or speciation of complex species (i.e., not single-celled organisms like bacteria)? Can species that evolve from other species still mate with the species from which they evolved? How are the Theories of Evolution and Continental Drift complimentary? Be able to identify the exponential growth rate equation and the logistic growth rate equation. What are the differences between the two? (For example, carrying capacity is only in logistic growth, the shapes of the curves are different.) Be able to describe how (in what way) each of the four human population revolutions impacted the carrying capacity for humans on Earth. Make sure you can tell me what each of the letters stands for in this equation, I = (P x A x T)/S, and how increasing and decreasing each will change environmental impact (I). Make sure you know what each of these trophic categories or food web terms are: Autotrophs, Heterotrophs (includes decomposers, consumers), Producers, Consumers (first-order, second-order, third-order). Where do herbivores, carnivores and omnivores fit into the consumer classes? Be able to list the 6 major biomes, and compare them in terms of precipitation and temperature (precipitation is the primary factor that determines biomes, and temperature is the second most important factor). What are common values that humans place on biodiversity? What was the goal of the Endangered Species Act? Does it protect the organism only, or also its habitat?

Marc Jacobs Brand Analysis Essay

There has been much debate within the fashion industry about what kind of branding strategy to pursue. With the increasing democratization of fashion ushered in by globalization fashion designers have been able to create and/or transform their labels to have a strong and strategic world-wide presence. The two main schools of thought within branding strategies are globalization and adaptation. Thus a fashion company must traverse the terrain and select which strategy suits the company’s policies, aims and mission. Theodore Levitt launched the globalization debate in 1983 with his seminal essay in the Harvard Business Review ‘The Globalization of Markets† arguing that communication, transportation and travel created a new commercial reality where corporations did not cater to local differences in taste. He believed that the world, its various cultures and borders, were uniting, which resulted in the dissolution of multinational corporations, and the rise and domination of global corporations (Levitt, 1983). There have been many supporters toward this faction of thinking which include Elinder (1965), Fatt (1967), Buzzell (1968) and Dunne (1976) whom feel, as with Levitt that the globalization of markets has come about because of advances in transportation, and most importantly technology. This strategy believes that one marketing campaign can be used and translated to its customers world-wide, and is adequate for their purposes. Standardization also assumes that their target customer is completely homogenous and should be pursued in the same manner. The adaptation strategy and its supporters on the other hand, believe that the market and its customers are heterogeneous. The followers of adaption namely Anholt (2000), Kanso and Nelson (2002) and Kotler (1986), argue that marketers and branding professionals need to consider difference in economics, cultures, competition, technology, sociology, physicality, politics, infrastructure; as well as the level of customer similarity (Vrontis, 2003). This strategy is clearly opposite to that of standardization. What the managers of companies need to decide early on is, which strategy they will adopt acknowledging that both factions has positive and negative points. Another approach that is widely exploited is that of a  hybrid, adopting certain aspects of each strategy to obtain the greatest advantage whilst negating the negatives. This strategy is promoted by many since the late nineteen eighties namely Vrontis and Vronti, (2004), Kotler et al., (1996), as well as Douglas and Wind (198 7), With an abundance of strategies to choose from and the swift pace of the global fashion industry, which is becoming more competitive every day, it is of utmost importance to have a clear message and brand identity to launch to the fashion world. Using Marc Jacobs as a case study, this paper will investigate his labels approach to marketing and branding within the United Kingdom and the United States to demonstrate how Marc Jacobs uses standardization. This approach is illuminated through his product ranges, advertising, shop decoration, and marketing, which have been inherent since the beginning of the branding process. To keep up in today’s ever changing industry, fashion labels like Marc Jacobs, need to be highly differiented, customer-oriented, constantly innovative and create effective powerful brands (Aaker and Joachimsthaler, 2000). Marc Jacobs has executed what Aaker and Joachimsthaler (2000) set out with sheer precision. Since graduating from Parsons School of Design in 1984, where Marc Jacobs won two Golden Thimble Awards, he has had a loyal following both with the media and customers alike who have backed him through his many ventures. His clothes have been described as uptown, downtown – and all around, chic eccentricity, edgy and chic, friendly downtown cool as well as breezy and discreet luxury (Foley, 2004 and Cohen, 2001). Jacobs has an innate perception of how women and men want to dress each season; a sense of the past and how the passage of time changes the definition of beauty and glamour (Shaw, 1993). Having his finger on the zeitgeist each season, year after year, has made his name synonymous with retro-chic cool urbanites and celebrities. On the one hand, Marc Jacobs, the person, his personality, are what his customers are buying into and what is being marketed. On the other, it is his association as head designer for ready-to-wear at Louis Vuitton and how he has transformed that company. This position propelled him to global fashion stardom making him a household name. His characteristics of charming, spirited, cool, arty, high, low and edgy all describe his designs  (Aaker, 1996) and his customers are buying into this personality and identity mix. This blend extends to the way Marc Jacobs dresses himself, and as an extension his clientele. â€Å"I buy very expensive clothes and very inexpensive clothes. People do not dress in designer clothes from head to toe. They may wear a $40 shirt with $600 shoes. That’s the way we’ve always shown the collection (Shaw, 1993).† This is how their younger, arty and celebrity customer dresses. They wear clothes that can traverse the polished sophistication of uptown and the edgy, hip, distressed chic of downtown. â€Å"Brand personality can help by enriching†¦ perceptions of and attributes toward the brand, contributing to a differentiating brand identity, guiding the communication effort and creating brand equity (Aaker, 1996, p.150)†. The brand personality, and its personality traits, are also created by various marketing variables such as user imagery, advertising style, packaging and logo, price, and product-related attributes (Levy 1959, Plummer 1985, Batra, Lehmann, and Singh 1993). All of which are extremely important to the Marc Jacobs branded image and lifestyle that is standardized in both the UK and USA. Though Marc Jacobs brand identity and marketing is driven by his own personality and has been a chosen strategy, there are negative’s to this approach. In this case, the personality is living and has their own life, which changes and acquires a dimension and symbolism, which may not always correspond with the brand’s strategic interests (Kapferer, 1997). For instance, it is commonly known that Marc Jacobs has been battling drug addiction for many years and has had a recent bought in a rehabilitation facility. This episode does not seem to have affected the brand’s image and personality, though it is a caution for adopting this strategy; especially with a personality that is in the public eye and imagination. Jacobs’s success has earned him five designer of the year awards in women’s wear, men’s wear and accessory design by the Council of Fashion Designers of America throughout the last fifteen years. These prestigious awards have assisted in leveraging his brand, which is worth 5 billion dollars according to Fortune magazine (Borden, 2007) and enabled Jacobs to expand the company. What has also assisted Jacobs and his business partner  Robert Duffy’s vision to build the brand architecture, is the stake that Moà «t-Hennessy-Louis-Vuitton (LVMH) owns, which is 96% of Marc Jacobs International L.P. but only 33% of trademarks, meaning that LVMH has power over the money, but Jacobs has creative control.[1] With the backing of LVMH using brand architecture as an organizing structure of the brand portfolio, which gives specific roles and relationships to various products has become a reality (Aaker and Joachimsthaler, 2000). The Marc Jacobs brand portfolio has gro wn immensely since he first started the company with Duffy in 1993. That year saw the launch of his women’s collection and in 1995 the first full men’s collection was introduced. Expanding into the men’s market assisted in leveraging the brand assets, creating a synergy by generating brand exposures and more associations in different contexts (Aaker and Joachimsthaler, 2000 and Kapferer, 1997). These two Marc Jacobs collection lines are the strategic brand as they represent the majority of sales and have become the driver role for other extensions and ranges within the portfolio (Aaker and Joachimsthaler, 2000 and Kapferer, 1997). The women’s and men’s collection have thus expanded to include footwear, bags, eyewear and fragrance creating new line extensions in other product classes which is the ultimate way to leverage the brand (Aaker, 1996). The collection line extensions or sub-brands expands the user base, provides variety for the customer that would like to buy into a total image or lifestyle, energizes the br and as well as manages innovation within the brand (Aaker, 1996). Jacobs’s accessories and his fragrances for both men and women have become his cash cows. The cash cow has a significant customer base and its role is to generate margin resources that can then be invested back into other brands and extensions (Aaker and Joachimsthaler, 2000). Utilizing this strategic approach assists customers who cannot afford the collection but can buy into the brand, starting with a perfume or a handbag in hopes of one day being able to purchase a variety of clothes and other product offerings. Cash cow roles help to build up the brand portfolio as well as create customer loyalty. With the success of his main collection line, Marc Jacobs launched Marc by Marc Jacobs (in 2001), a diffusion or secondary line/brand that made Jacobs more accessible to the very important middle retail market (Moore,  Fernie, and Bert, 2000). The movement into diffusion lines is completely linked to the drive of greater profits, which is linked to public demand. The trouble a brand faces in moving down vertically is risking the brand’s reputation, customer base, quality and credibility especially when coming from a luxury brand (Aaker and Joachimsthaler, 2000, Kapferer, 1997 and Aaker, 1996). Luckily, Jacobs has avoided this successfully without cannibalizing his high-end brand. One explanation of this is that Jacobs’s designs lend themselves to being made in both expensive and moderate priced materials and do not lose their cool. For example, Marc Jacobs produces a thermal jumper in cashmere that sells for 300 pounds and the same design in less luxurious wool sells for 80 pounds in the Marc by Marc Jacobs range (Borden, 2007). Robert Duffy states â€Å"There is a huge difference in feel and quality, but there is a customer base for both (Borden, 2007, p. 3)†. In this case the diffusion line actually enhances the brand’s presence in this very different context not just from increased visibility but also the positive associations generated (Aaker and Joachimsthaler, 2000). The response to this line was so encouraging a men’s Marc by Marc Jacobs line was added along with shoes, bags, eyewear, accessories as well as timepieces for both men and women. In effect the diffusion line and its extensions have been playing the role of the silver bullet brand by positively influencing the image of the strategic brand (Marc Jacobs) (Aaker and Joachimsthaler, 2000). Strategically though the ready-to-wear collection provides the much needed PR but the diffusion lines and their extensions and the collection extensions horizontally drives and creates the revenue (Moore, Fernie and Burt, 2000). The linchpin brand of the Marc Jacobs portfolio and architecture is the accessories line which is housed in its own free-standing store in New York, as well as a multi-branded store in London. This line of accessories is priced even lower than the accessories offered in the Marc by Marc Jacobs lines and is cultivating new customers by the hundreds of thousands. Marc Jacobs staffers like to call this store and line the â€Å"junk store† but the results are anything but. The accessories line and store sells anything from $90 leather bags, to $20 T-shirts to $5 heart shaped make-up compacts as well as flip-flops, gloves, hats, scarves and wellington rain boots. The low  cost of the merchandise is the allure and initiates an even younger customer than the diffusion line into the cult of the brand. The idea of this line is to increase brand recognition and ultimately overall revenue. (Jana, 2006). This line is 70% of units sold in Marc Jacobs stores, which totals around $20 million (Borden, 2007). The accessories line and shop in New York City generates $25,000 per square foot, which exceeds the $4,032, which is earned by the average Apple store the highest in a study by Bernstein Research (Borden, 2007). Gail Zuader a manager of boutique investment bank Elixir Advisors states â€Å"Marc Jacobs has achieved that rare feat of creating a secondary line that doesn’t dilute the value of the high-end with a focus on tongue-in cheek design that allows people to mix it up (Borden, 2007, p. 3)†. This directly relates to Jacob’s comments back in 1993 about his customer wearing expensive and inexpensive clothes, this can now be done with his whole brand architecture. A Jacobs follower can wear a collection dress from the high-end ready-to-wear line and mix it up with shoes and sunglass from the Marc by Marc Jacobs diffusion line. Then accessorize with cheap accessor y handbag and a few bracelets. Again, the Marc Jacobs brand has been extended horizontally with the introduction of the luxury home wares sub-brand in 2003, which includes crystal (produced in Eastern Europe from some of the best known manufacturers), sterling silver, cashmere pillows and other luxuries. This extension is also a silver bullet brand as it both positively influences the strategic brand, and maintains the luxurious cool edge that the label stands for. Marc Jacobs brand architecture has been fuelled by the ever increasing money spent on luxury products throughout the world. According to Verdict research company the luxury retail sector is worth 263 billion dollars for October 2007 and is rapidly accelerating by 71% (Verdict and Thind, 2007). The factors that have contributed to this increase include higher net disposable income among middle to top earners, increased leisure time, as well as economic recovery within several major countries including the United States and the UK (Moore, Fernie, and Bert , 2000). A luxury company would be foolish not to expand in as many areas as possible without overextending its offerings to tap into the money being increasingly spent in this sector. Marc Jacobs success can be contributed to standardized  marketing, brand identity, image as well as product offerings between the US and the UK. The image and the identity of the brand are two different items and are not to be confused. The image deals with perceived notions from the customer’s side whilst the brand identity is the picture the organization wants to send out to the public at large and its customers (Kapferer, 1997). The identity is sent out through the Marc Jacobs logo, advertising, store design and products. The logo is the words Marc Jacobs in a black font that is classic yet retro, not too thin or too thick, a medium thickness that is bold behind the white page. (Fig. 1) This typeface is standardized on all product offerings, line extensions, sub-brands and advertising. The black and white palette is kept throughout. The words may change as well as the offerings but the typeface is always the same. In this sense the font has become an icon of the label like Jacobs himself. To compete in a global market, a global advertising and marketing strategy and product development strategy are integral to the luxury fashion brand. The average money spent on advertising is anywhere between 20-30 per cent of a company’s gross margin higher than it ever has been (Moore, Fernie, and Bert, 2000). â€Å"Every successful fashion brand is based upon an image; the way that you make that image is through your advertising. Fashion thrives on advertising. Advertising is what creates the identity and attraction (Moore, Fernie, and Bert, 2000, p. 932).† The Marc Jacobs advertising campaigns, which are all shot by world renowned photographer Juergen Teller since 1997, is integral to the brands standardized marketing campaign and has greatly contributed the Jacobs image of being arty, cool, hip and of the moment.[2] The images shot by Teller are normally of artists, directors, musicians, and actors in beautiful colours. Normally the product in the photograph is secondary to the poses, actions, background and expressions of the person(s) being photographed. The photograph is always in the middle of a stark white background the product name below it in the iconic Marc Jacobs font. The people that have been included in the advertising such as Sofia Coppola, Charlotte Rampling, Samantha Morton, Kristen MacMenamy, Meg White of the White Strips and Kim Gordon of Sonic Youth have also contributed to the brands identity and image. (See Fig, 2) Bernd Schmitt states: Customers want products, communications and marketing campaigns that dazzle their senses, touch their hearts, and stimulate their minds [as well as] things they can relate to and that they can incorporate into their lifestyles. They want these things to be able to deliver a desirable customer experience (Schmitt, 1999, p.22). Thus he aligns the brand with people who are thought to be â€Å"cool†, â€Å"hip† or â€Å"of the moment† and in turn this has positive associations for the customer base and the brands offerings. These advertisements are seen both in American and UK high fashion magazines. For instance Vogue’s UK December 2007 issue features an advertisement for the Daisy perfume, the same ad is also in the December issue of Vogue in the US as well as Harper’s Bazaar in the US. This standardized marketing strategy is clearly chosen so the image and identity is not diluted between the countries; especially since the ideal Marc Jacobs customer has the income and luxurious lifestyle to fly between the two, and are the main markets for the brand. Though LVMH does not break down sales by brand, instead giving turnover by operating division, Table 1 clearly shows that Europe and the US are the biggest market for the luxury group, Europe generating 35% of group sales whi lst America is the largest single market. Table 1. LVMH: Group sales, by region, 2005 Source: LVMH/Mintel Though there are Marc Jacobs stores in six cities in America and only one in the UK, London, the product offerings are standardized between the two. This is evident by visiting the stores in both countries and visiting the website where all the products are displayed, along with videos of the runway shows as well as news and gossip, all contributing to the marketing. By choosing to standardize the products amongst the two markets, stores, and on-line Jacobs adopts Levitt’s strategy, â€Å"at a relative low cost – as if the entire world were a single entity; it sells the same thing in the same way everywhere (Levitt, 1983, p.292).† Standardization for the brand increases its profits and visibility in both market sectors. The store’s interior  design and window displays are also uniform. Jacobs and Duffy have enlisted designer Stephen Jaklitsch to design the store’s interiors, completing twenty one stores to date. He designs â€Å"hip but comfortab le environments that mix high-end residential furnishings with sleek finishes and cheeky detailing (Kim, 2004, p. 126).† Jaklitsch’s design for the Marc Jacobs shops represents an evolution of the brand concept and is mostly standardized though each space has its own challenges. â€Å"We do adhere to consistent color and materials palettes. We always use black-stained floors and luxurious materials like marble for the collection stores. I work to create backdrops that are as edgy as the clothing, yet a little more timeless (Kim, 2004, p.127).† Having harmony amongst the retail shops’ designs and the products offered customers in both countries ensures the same aesthetic experience, retail experience and service that the luxury brand is known for. The display windows are another extension of this standardization. During the month of June this year, the shop windows had a Blondie display theme with a large pop orientated portrait of Debbie Harry, with co-coordinating Blondie T-shirts on the mannequins; both in America and the UK. These windows are displayed on the website under featured windows and it is evident that the windows are an important part of the global marketing strategy, as it is presented on the website. The windows are also eye catching and creative, enticing the walker-by on the street, into the store placing special importance on them. The windows for September 2007, featured the newly launched Daisy perfume. Here the art direction allows for some creative flourishes as the mannequins and other decorative displays are specialized for the windows in both countries, though the theme and many elements are uniform. The importance of the window displays shows how the design can be standardized across countries, but equally innovative and exciting for the customer. Using Marc Jacobs as a case study, it is evident that a globalized strategy for products and marketing is still alive and used by global luxury companies as Levitt predicted in 1983. The markets have greatly increased, and drastically changed since this seminal article was written and in our postmodern society many consumers want greater differientation and customization. It will be interesting to see if Marc Jacobs can continue to  survive with a uniform marketing strategy and product offering, or if the brand will have to adapt their strategy for a hybrid one. [1] According to Mintel’s Luxury Good Retail Global report for July of 2006, LVMH was the leading global luxury goods company with 11% of the market in 2005. Mintel also states that they control the strongest and most dynamic luxury brands including Marc Jacobs. [2] For more information on Juergen Teller and his work see Juergen Teller edited by Cornel Windline, Koln, London: Taschen, 1996.

Friday, November 8, 2019

Imperialism- More Problems Than Benefits Essays

Imperialism- More Problems Than Benefits Essays Imperialism- More Problems Than Benefits Essay Imperialism- More Problems Than Benefits Essay Imperialism resulted in more problems than benefits In cases throughout the beginning of the 20th century, Imperialism has proven to result in dominantly more problems than benefits. Imperialism essentially describes the acquisition, administration and exploitation of an area of land and its youthful resources for the benefit of the power/s that control it. Usually the dominance of powerful empires using other countries for their productions ended in disaster and death.They tried to benefit from the gains of imperialism, taking over a country or territory with the intent of dominating the economic, political and social life of the people in the nation. Throughout the age of Imperialism; 1850-1914, the superior powers (empires) used the act of Imperialism to justify their motives. The causes of this were numbered, starting with the industrial revolution; that called for a need for resources to fuel industrial production in Europe and the United States. The resources would have had to come from Africa and Asia as their colonies were seen as barbaric and easily overtaken.There was economic competition between the European nations, for new markets to sell their goods. There was also a strong need for European nations to add colonies to their empires as a measure of national greatness. There was particularly an increase in racism, as the superior powers were more technologically advanced and believed that their race’ was superior to others, fuelling the rise in racism. The many Europeans and Americans felt they had the right dominate the several people and colonies of Asia and Africa.Following the path of Social Darwinism; the idea that those who were fittest for survival and success were superior to others and because of this, Europeans felt they had the right and duty to bring progress to other nations and to Christianise their people, civilising them and westernising’ them. Although through all the dominance of the early 20th century, there were some benefits to Imperialism. The local warfare in the imperialised colonies was reduced; there was an improvement in sanitation and a production of hospitals that led to increased lifespan.New schools also led to an increase in literacy and an overall picture of economic growth. Local government officials were used and there was a goal to develop future leaders and government institutions that were based on European styles with local rules. Despite the new prosperity of all the new facilities, the problems of Imperialism showed to outweigh the benefits significantly. There was a loss homeland and independence and cultural recognition, men were forced to work in European owned mines and farms and there was distain for traditional culture and admiration of the European culture which led to identity problems throughout.Europeans started to divide up Africa with artificial boundaries and separated kinship groups and united rivals. There was a direct control from the Europeans over the local colonies, foreign officials were brought in to rule over them, and there was no self-ruling. The goal’ was assimilation; where the minority group adopts the customs of the prevailing culture. The government institutions were only based on European styles and people governed in a fatherly way where their needs were provided for but they weren’t given any rights.As it’s shown, the problems of Imperialism were much more evident than the benefits as it often resulted in disaster and death of another culture and its people. An example of Imperialism that showed nothing but death and disaster is the Belgium Congo and the rubber trade that King Leopold of Belgium tried to gain profit of. Although Ivory was the first crop from the Congo, the invention of the tyre by the Dunlop Rubber Company in 1890 led to forming the foundation of the horrific exploitation of the people in the Congo.The invention set of a bicycling craze which coincided with the motor car invention in Europe and prompted an Imperialistic act upon the rubber trees found in the Congo as the raw material was needed more than ever and factories couldn’t get enough of it. When King Leopold overpowered the Congo, in need for the rubber trade, workers of the inferior colonies were set to go through forests, having often to climb trees to get to the vines which had to be slit for the rubber sap to bleed. The gatherers had to dry the sa p/syrup so it coagulated and it formed a rubber.The process was done by the workers having to spread the rubber onto their bodies, despite it being very painful when the rubber was pulled off. The men had to walk over 30 kilometres carrying heavy baskets of rubber on their heads, of which was then weighed by European agents at their houses. The working men weren’t even paid in money or supplies, only by cloth, beads or salt. A horrific price to pay for rubber, if there was any suggestion of resistance by the Congolese they were treated with force and severity.The policy of cutting off hands and feet were used, as punishment and nor woman nor children were spared. Often if the men refused anything, their children would have their hand cut off. These also prompted diseases brought from the Europeans, including the foreign case of smallpox. The human cost of the Belgium Congo was overwhelming, within the 40 years of his occupation there, King Leopold II killed approximately 10 0 00 000 Congolese, more than the Jewish holocaust in World War II.Imperialism, was evidently the source of many deaths in the late 19th century and early 20th century, and resulted in the destruction of many cultural lands and practices, prompting grief and severe suffrage among colonies. Through fear and power, the dominance of empires brought only destruction through Imperialism. The problems that were caused, were too much to solve, they overshone the benefits and proved that Imperialism caused more problems than benefits.

Thursday, November 7, 2019

Free Essays on Universal Discoveries

Patricia Smith’s â€Å"What It’s Like to Be a Black Girl (For Those of You Who Aren’t)† is a poem about a young, black girl growing up. This poem describes what it is like for a young girl who is discovering different things going on with her body. This black girl in the poem is 9 years old and in her pre-puberty stage of life. She feels â€Å"like [she’s] not finished† (Smith, 766). She feels out of place because she is in between the stages of being a child and becoming a young adult. She also â€Å"[finds] a disturbance at [her] chest† (766). At the age of 9, I was in the 4th grade. All of my friends were beginning to wear training bras and I was still without enough breasts to fill one. I did not understand that everyone’s body changes differently until then. I felt like I did not belong. She â€Å"[drops] food coloring in [her] eyes to make them blue and †¦ [pops] a bleached white mophead over the kinks of [her] hair† because she wants to have that all-American look of blond hair and blue eyes (766). My cousins and I would pretend we had long hair by putting my daddy’s long T-shirts on our heads and letting them hang down our backs. We would pretend we were the cast of â€Å"Saved by the Bell† because of the long pretty hair all the girls had. We would â€Å"[primp] in front of mirrors that [denied our reflections]† the same way she would (766). What we would see in the mirror and what we were pretending to be were two completely different things. We were definitely trying to be something we were not, as was the girl in the poem. As she gets older and develops more, young men start to notice her and she does â€Å"not [know] what to do with the whistles† (767). As my cousins and I grew older, we were the same way. We would walk to the park and young men would be playing basketball there. They would notice us and try to strike up conversations. We would blush and grin from ear to ear. We never â€Å"[jump... Free Essays on Universal Discoveries Free Essays on Universal Discoveries Patricia Smith’s â€Å"What It’s Like to Be a Black Girl (For Those of You Who Aren’t)† is a poem about a young, black girl growing up. This poem describes what it is like for a young girl who is discovering different things going on with her body. This black girl in the poem is 9 years old and in her pre-puberty stage of life. She feels â€Å"like [she’s] not finished† (Smith, 766). She feels out of place because she is in between the stages of being a child and becoming a young adult. She also â€Å"[finds] a disturbance at [her] chest† (766). At the age of 9, I was in the 4th grade. All of my friends were beginning to wear training bras and I was still without enough breasts to fill one. I did not understand that everyone’s body changes differently until then. I felt like I did not belong. She â€Å"[drops] food coloring in [her] eyes to make them blue and †¦ [pops] a bleached white mophead over the kinks of [her] hair† because she wants to have that all-American look of blond hair and blue eyes (766). My cousins and I would pretend we had long hair by putting my daddy’s long T-shirts on our heads and letting them hang down our backs. We would pretend we were the cast of â€Å"Saved by the Bell† because of the long pretty hair all the girls had. We would â€Å"[primp] in front of mirrors that [denied our reflections]† the same way she would (766). What we would see in the mirror and what we were pretending to be were two completely different things. We were definitely trying to be something we were not, as was the girl in the poem. As she gets older and develops more, young men start to notice her and she does â€Å"not [know] what to do with the whistles† (767). As my cousins and I grew older, we were the same way. We would walk to the park and young men would be playing basketball there. They would notice us and try to strike up conversations. We would blush and grin from ear to ear. We never â€Å"[jump...

Wednesday, November 6, 2019

Total drag and its variation with altitude Essay Example

Total drag and its variation with altitude Essay Example Total drag and its variation with altitude Paper Total drag and its variation with altitude Paper The equation for total drag is: D = CD x S x ? rV2 (Preston, R) where, CD is the coefficient of drag. It must be subdivided into two parts, the Cdi (Coefficient of induced drag) and CDp (Coefficient of parasite drag. ). Therefore it can be written as: D = (Cdi + Cdp) x S x ? rV2 (Preston, R) The airplanes total drag determines the amount of thrust required at a given airspeed. Thrust must equal drag in steady flight. Lift and drag vary directly with the density of the air. As air density increases, lift and drag increase and as air density decreases, lift and drag decrease. Thus, both lift and drag will decrease at higher altitudes. Fig 1 shows the total drag curve which represents drag against velocity of the object. The fuel-flow versus velocity graph for an air graph is derived from this graph, and generally looks as shown in Fig 2 From the above drag it is seen that the total drag is minimum at a certain velocity. This occurs when the parasitic drag is equal to the induced drag. Below this speed induced drag dominates, and above this speed parasite drag dominates. Design engineers are interested in minimizing the total drag. Unfortunately many factors may conflict. For example, longer wing span reduces induced drag, but the larger frontal area usually means a higher coefficient of parasite drag. Conversely, a high wing loading (i. e. a small wing) with a small aspect ratio produces the lowest possible parasite drag but unfortunately is the produces for a lot of induced drag. In recent time it is seen that jet airliners have longer wings, to reduce induced drag, and then fly at higher altitudes to reduce the parasite drag. This causes no improvement in aerodynamic efficiency, but the higher altitudes do result in more efficient engine operation. (Preston, R) Angle of Attack (AOA), is the angle between the wing and the relative wind. Everything else being costant, an increase in AOA results in an increase in lift. This increase continues until the stall AOA is reached then the trend reverses itself and an increase in AOA results in decreased lift. The pilot uses the elevators to change the angle of attack until the wings produce the lift necessary for the desired maneuver. Besides AOA other factors also contribute to the production of lift, like relative wind velocity and air density i. e. temperature and altitude. Changing the size or shape of the wing (lowering the flaps) will also change the production of lift. Airspeed is absolutely necessary to produce lift. If there is no airflow past the wing, no air can be diverted downward. At low airspeed, the wing must fly at a high AOA to divert enough air downward to produce adequate lift. As airspeed increases, the wing can fly at lower AOAs to produce the needed lift. This is why airplanes flying relatively slow must be nose high (like an airliner just before landing or just as it takes off) but at high airspeeds fly with the fuselage fairly level. The key is that the wings dont have to divert fast moving air down nearly as much as they do to slow moving air. Air density also contributes to the wings ability to produce lift. This is manifested primarily in an increase in altitude, which decreases air density. As the density decreases, the wing must push a greater volume of air downward by flying faster or push it down harder by increasing the angle of attack. This is why aircraft that fly very high must either go very fast e. g. Mach 3, or must have a very large wing for its weight. This is why the large passenger airplanes cruise at higher altitude to reduce drag, and hence save on the furl costs. (â€Å"Aircraft for Amateurs†, 1999) Small sized aircrafts have lower than normal Reynolds number. The drag coefficient attributable to skin friction is hence higher for the small aircraft. For this reason, the maximum lift-drag ratios characteristic of business jet aircraft tend to be lower than those of the large transports. Hence, the smaller flights can fly at relatively lower altitudes. References Books John A. Roberson Clayton T. Crowe, 1997, Engineering fluid Mechanics, 6th ed. , John Weily Sons Inc., ISBN 0-471-14735-4. Clement Klienstreuer, 1997, Engineering Fluid Dynamics, Cambridge University Press, ISBN 0-521-49670-5 Websites â€Å"Aircraft for Amateurs†, 11th Jan. 1999 fas. org/man/dod-101/sys/ac/intro. htm Benson, T. , â€Å"The Beginner’s guide to Aeronautics†. , 14th March 2006 grc. nasa. gov/WWW/K-12/////airplane/ Johnston, D. , â€Å"Drag†, centennialofflight. gov/essay/Theories_of_Flight/drag/TH4. htm â€Å"Parasitic Drag†, http://adg. stanford. edu/aa241/drag/parasitedrag. html Preston, R. , â€Å"Total Drag† and â€Å"Flight Controls†, http://selair. selkirk. bc. ca/aerodynamics1/

Tuesday, November 5, 2019

Definition and Examples of Etymology in English

Definition and Examples of Etymology in English Definitions (1) Etymology refers to the origin or derivation of a word (also known as lexical change). Adjective: etymological. (2) Etymology is the branch of linguistics concerned with the history of the forms and meanings of words. See Examples and Observations below. Also see: Etymology Exercise: Exploring Word OriginsIntroduction to EtymologyWord FormationDoublets and TripletsEtymological FallacyEtymonFolk EtymologyKey Dates in the History of the English LanguageLanguage ChangeNeil Postmans Exercise in EtymologySemantic Change and the Etymological FallacyWhere Does Language Come From?Where Do New Words Come From? How Words Are Made AmeliorationBack FormationBackronymBlendBorrowingClippingCompoundingConversionDerivationGenerificationHybridPejorationSemantic ChangeSemantic Narrowing EtymologyFrom the Greek, true sense of a word Examples and Observations Ours is a mongrel language which started with a childs vocabulary of 300 words, and now consists of 225,000; the whole lot, with the exception of the original and legitimate 300, borrowed, stolen, smooched from every unwatched language under the sun, the spelling of each individual word of the lot locating the source of the theft and preserving the memory of the revered crime.(Mark Twain, Autobiography)As early as the 15th century, scribes and early printers performed cosmetic surgery on the lexicon. Their goal was to highlight the roots of words, whether for aesthetic pizzazz, homage to etymology, or both. The result was a slew of new silent letters. Whereas debt was spelled det, dett, or dette in the Middle Ages, the tamperers, as one writer calls them, added the b as a nod to the words Latin origin, debitum. The same goes for changes like the b in doubt (dubium), the o in people (populous), the c in victuals (victus), and the ch in school (scholar).(David Wolman, Righting the Moth er Tongue: From Olde English to Email, the Tangled Story of English Spelling. Harper, 2010) The origin of words that reproduce natural sounds is self-explanatory. French or English, cockoo and miaow are unquestionably onomatopoeias. If we assume that growl belongs with gaggle, cackle, croak, and creak and reproduces the sound it designates, we will be able to go a bit further. Quite a few words in the languages in the world begin with gr- and refer to things threatening or discordant. From Scandanavian, English has grue, the root of gruesome (an adjective popularized by Walter Scott), but Old Engl. gryre (horror) existed long before the emergence of grue-. The epic hero Beowulf fought Grendel, an almost invincible monster. Whatever the origin of the name, it must have been frightening even to pronounce it.(Anatoly Liberman, Word Origins And How We Know Them: Etymology for Everyone. Oxford University Press, 2005)Etymology of the Word GodThe root-meaning of the name (from Gothic root gheu; Sanskrit hub or emu, to invoke or to sacrifice to) is either the one invoked or the one sacrificed to. From different Indo-Germanic roots (div, to shine or give light; thes in thessasthai to implore) come the Indo-Iranian deva, Sanskrit dyaus (gen. divas), Latin deus, Greek theos, Irish and Gaelic dia, all of which are generic names; also Greek Zeus (gen. Dios, Latin Jupiter (jovpater), Old Teutonic Tiu or Tiw (surviving in Tuesday), Latin Janus, Diana, and other proper names of pagan deities. The common name most widely used in Semitic occurs as el in Hebrew, ilu in Babylonian, ilah in Arabic, etc.; and though scholars are not agreed on the point, the root-meaning most probably is the strong or mighty one.(The New Advent Catholic Encyclopedia) The Etymological Fallacy[T]he term etymology . . . is derived from from the Greek etumos, true, and referred to a words primary, or true, meaning. But, if we were to apply such a concept to the majority of common English words today, this would result in considerable confusion; the word silly is first recorded in the sense pious, nice meant foolish, and buxom meant obedient.Dr. Johnson was attracted by the logic of such an approach when he embarked on his dictionary, referring to etymology as the natural and primitive signification  of a word. But experience led him to recognize the fallacy of this approach, as is apparent from the illustration he included in the entry for etymology: When words are restrained, by common usage, to a particular sense, to run up to etymology, and construe them by Dictionaries, is wretchedly ridiculous.(Simon Horobin,  How English Became English. Oxford University Press, 2016)Etymology and Spelling- Rote learning is better swallowed when mixed with l essons in etymology and the history of the language.Learning about etymology can help with learning other languages, too. Take a simple word like justice. You’ve probably known how to spell it for so long that you’ve forgotten that the ending (spelling the sound iss as ice) is counterintuitive to a lot of children. Explaining that the word is borrowed from French, however, might make it clearer. Sounded out in French, the sound at the end makes a bit more sense (by analogy to a place like Nice). A very brief explanation of this kind is a chance for a short history lesson (French was spoken at the medieval court in England) and a reminder that children already know a lot more French than they realise.Teaching spelling in this way may make learning it more interesting but also encourage creativity.(Josephine Livingstone, Spelling It Out: Is It Time English Speakers Loosened Up? The Guardian [UK], October 28, 2014)- There are hundreds of difficult words where an awareness of the etymology can help us predict whether they will contain a double consonant or not. Why irresistible, with two rs? Becomes it comes from ir resister  [in Latin]. Why occurrence with two cs? Because it is from oc (earlier ob) currere. And why is there no double c in recommend and necessary? Because there was no duplication in the Latin: re commendare, ne cedere. I find it hard to resist the conclusion that if children were introduced to some basic etymology, many of the famous spelling errors would be avoided.(David Crystal, Spell It Out. Picador, 2014) Pronunciation: ET-i-MOL-ah-gee