Marketing Essay Example | Topics and Well Written Essays - 2000 words - 13

Marketing - Essay Example My understanding of insurance and reinsurance companies, pension, stock exchanges, leasing and lending companies was also increased. In addition, marketing knowledge enable me to know different ways that I can use to create value, and not just products. In addition to the above lessons, at the end of the chapter I appreciated the role of technology which has shaped marketing and in the end, affected the financial service delivery positively. This happened because the marketers identified essential issues like the product element, place and time, process and productivity and quality. I also learned on the financial service environment. I learnt three main lessons; first I developed knowledge on essential external influences that affect the financial services. These include global financial crisis like high risk lending and US led systematic disaster (Madura, 2010, 31). Second, I learnt to appreciate the roles of the environment scanning in the marketing of financial services. The majo r roles include, encouraging the competitors, avoiding credit crisis, to address the externalities and protecting the investor. I learnt that these can easily be done through systematic methods that are used in the analysis of the macro environment for financial investments. The analysis can only be done on political, socio-cultural, economic and technological variables. Lastly, I gained knowledge on how to integrate a stakeholder perspective into environment scanning. This is because markets are only concerned with coming up with strategies that can ensure success in financial services. Therefore, environmental scanning is essential in establishing the most suitable place for financial investments. These lessons have enabled me to developing coping strategies and skills. For sure, I can now face predicaments and challenges wholeheartedly because I know a change in tactics will be enough to propel me through the course. I can now analyse different situations and give judgment based on the context. Lessons on the market mix and financial services were equally necessary. This is because I gained insight on the management of the customer relationship. This I realized can only be undertaken by managing people, price, product promotion and place. Thus, to the service mix, I got to know that other 4ps of process, people and physical evidence must form part. This knowledge further increased my understanding of the way financial institutions like banks win the trust of their customers. Indeed I learnt that it is only through market mix that they can promote their core and augmented services like internet banking and loans. I have increased my management and leadership skills (Madura, 2010, 35). I now know that, as a good leader, I must be a manager of myself, and a leader of people around me. I have developed strong understanding skills, and now I accept ideas and view of the significant others provided that they are consistent with my standards and values. Indeed I h ad knowledge on branding. However, I did not know how I can build and sustain financial branding. Thus, lectures on the same subject were necessary as part of my course plan. Certainly, I know appreciate how branding theory applies to the marketing of financial services. Secondly, I now appreciate the way branding contributes to the promotion of the financial service

Muslims in Myanmar Research Paper Example | Topics and Well Written Essays - 3750 words

Muslims in Myanmar - Research Paper Example Subsequently, it analyzes and proves the existence of religious and ethnic cleansing and explores its impacts on the stability of and democracy in Myanmar. Moreover, it considers counter-arguments against helping minority Muslims and provides responses to apathy and lack of international solidarity against human rights abuses all over the world. The paper argues that Muslims in Myanmar are experiencing oppression because of ethnic and religious discrimination from Burmese Buddhists that results to continuous violence that rocks national stability and challenges national democracy. While Buddhists are traditionally known for their peaceful nature, a radical, violent face of Buddhism in Myanmar (formerly known as Burma) indicates how it can be used as a political platform for marginalizing and conducting widespread religious and ethnic cleansing against minority Muslims.1 The Myanmar government and several radical Burmese Buddhists have had a long history of human rights violations against the Burmese Muslim minority. The Islamic Human Rights Commission (ISHR) commissioned humanitarian aid worker, Rianne Ten Veen, to give testimony and to bring international attention to the ethnic and racial cleansing of Muslims in Myanmar in the report, Myanmar’s Muslims: The Oppressed of the Oppressed.2 The report used data compiled in 2004 regarding the abuses against Muslims. Ten Veen asserts that the history of Muslim oppression â€Å"is believed to have started in 1784 when Burman Buddhists invaded Arakan.†3 She demonstrates through evidence gathered in her report that though ethnic and religious minorities suffer in general under the repressive regime of the government, â€Å"it seems to be the Muslims of Arakan who have borne the brunt of the resentment.†4 Arakan Muslims consist of Rohingya Muslims, among other ethnic Muslim groups, and the latter has continuously experienced various forms and degrees of prejudice and discrimination, at times,

Problems with Cosmetic Surgery Essay Example | Topics and Well Written Essays - 4000 words

Problems with Cosmetic Surgery - Essay Example The main conclusion of the work will be made through the definition of the major backgrounds for such situation.The aim of this work is to perform a clear research on the problems, which now exist in the cosmetic surgery but are often made invisible for usual consumers with the aim of getting higher profits and not loosing the face of the cosmetic surgery industry as it is. The main conclusion of the work is that cosmetic surgery hides vast amount of problems, which should be understood by those who considers the possibility of going through such operation. Cosmetic surgery at present has become a huge industry with enormous turnovers and fantastic profits. It is not a secret that famous people and movie stars got used to create numerous sensations with each cosmetic surgery performed. However, the problems which cosmetic surgery creates should not be underestimated, because the amount of those, who are openly satisfied with the results is lower than of those who are secretly dissatisfied with the results of the surgery and see no need in addressing the public for the solution of these problems. Thus, it is necessary to underline the present state of cosmetic surgery and to distinguish the main problems which it presents. Cosmetic surgery has now acquired the scales of the real commercial industry, and a certain portion of works and studies was devoted to the description of the problems which cosmetic surgery presents. However, not much has been said about commercialization and the background reasons for such cosmetic surgeries' popula rity. Why women strive so much for making cosmetic surgeries, and why even teenage girls undergo such operations The reasons are to be defined in this paper. The more money the person is able to earn, the more seducing challenges this person desires to meet. Cosmetic surgery has become the challenge, which many aging women want to meet as soon as they have enough money for that. They often make it the brightest event in their life, though not understanding that such surgery may present serious consequences. Cosmetic surgery nowadays gives more questions, than answers, and more problems, than solutions. Of course, many celebrities have gone through such surgeries, but very often it is seen at a glance that surgery had been done unsuccessfully - their faces sometimes look as if they constantly smiled or were constantly surprised. These are the consequences of the low-quality cosmetic surgeries, and far not all people understand, that they won't be more perfect than they are in their present state. One of the main problems of cosmetic surgery is that for the aims of acquiring extra profits, the industry does not provide consumers and patien ts with the fullest information about the possible negative consequences and obstacles. Cosmetic surgery is taken by most women as a casual daily routine action, without any serious attitudes and deep understanding of the issue. However, it is still surgery, similar to many others. The number of the operation per year constantly increase - it is stated that for example, in the UK the number of cosmetic surgeries is equal to 75,000 per year which is huge number for such small country, while the number of cosmetic surgeries in the US was more than 11.5 million in 2005. (American Society for Aesthetic Plastic Surgery) However, as many operations are carried out by highly qualified specialists, there

Through Media and Technology Essay Example | Topics and Well Written Essays - 1000 words

Through Media and Technology - Essay Example Technology is cold but it is often more efficient than human beings who are more likely to make calculative and academic mistakes or be slowed by human considerations and errors. People are becoming more and more accustomed to getting what they want with a single click. Many experts feel that that elevated exasperation and deteriorated patience are only likely to get worse and separate people even more. The more we favor that perspective the more and more distant from one another people may become. We interact with technology on a regular basis every day. We cannot make a phone call and speak to a person without first speaking to a â€Å"human-sounding† automated system to direct your calls. When we shop at grocery stores several have self-service checkout lanes where a friendly female voice directs you through the process and thanks to you for your patronage. The more commonplace this becomes the more desensitized we become to interacting with technology that sounds, behaves, and functions ever-increasing human ways. Children are being indoctrinated by robotic toys that resemble positive likable things, like dinosaurs and obedient puppies. These pleasing forms only work to make technology more and more appealing. However, they are still machines and are not capable of genuine emotion. It would not take long for humanity to become as empty and superficial as the technology they interact with. Human compassion, sympathy, empathy would likely all fade away in the face of greater efficiency and logic.